Work Experience
15.0
yrs overall with
5.0
yrs
exp. in leading design teams.
Appsmith
Head of Design
Led an international team of 9 designers to strategise and design the end-to-end experience of Appsmith. (For an year, I managed a team of 16 with two Design Managers reporting into me)
Created a vision for the redesign of the core IDE of Appsmith. Drove the implementation strategy which increased developer efficiency by 2.8x and reduced activation time by 55%.
Initiated and drove the creation of Appsmith Design System to improve operational efficiency in the product teams.
Introduced design competencies, did level calibrations and created individual growth plans to create a high-performing design team.
Responsible for setting design processes to ensure designers ship work at high quality.
Feb 2022 - Present
Appsmith
Head of Design
Led an international team of 9 designers to strategise and design the end-to-end experience of Appsmith. (For an year, I managed a team of 16 with two Design Managers reporting into me)
Created a vision for the redesign of the core IDE of Appsmith. Drove the implementation strategy which increased developer efficiency by 2.8x and reduced activation time by 55%.
Initiated and drove the creation of Appsmith Design System to improve operational efficiency in the product teams.
Introduced design competencies, did level calibrations and created individual growth plans to create a high-performing design team.
Responsible for setting design processes to ensure designers ship work at high quality.
Feb 2022 - Present
Atlassian
Senior Designer
I led the design and research for the consumer experience of Atlassian marketplace - the app store for Atlassian products.
With a team of designers, I envisioned the future of Atlassian marketplace through research, ideation workshops and presented this vision to various teams across the company identifying the UX and Business opportunities for Atlassian.
Jun 2020 - Dec 2021
Atlassian
Senior Designer
I led the design and research for the consumer experience of Atlassian marketplace - the app store for Atlassian products.
With a team of designers, I envisioned the future of Atlassian marketplace through research, ideation workshops and presented this vision to various teams across the company identifying the UX and Business opportunities for Atlassian.
Jun 2020 - Dec 2021
Flipkart
Product Design Lead
Led a team of 3 designers to envision, strategise and design for 2GUD - an ecommerce destination with unique selection and experience for the next 100mn users in India.
Led the design for complex systems of Flipkart Retail and Vendor platforms: Redesigned Inventory management system which improved operational efficiency by 31%, NPS by 34 points.
Created design libraries, researched and procured the right tools, set up workflows for effective design-dev. collaboration, weekly learning sessions and design crits.
Actively involved in hiring and growing the design team.
Nov 2017 - May 2020
Flipkart
Product Design Lead
Led a team of 3 designers to envision, strategise and design for 2GUD - an ecommerce destination with unique selection and experience for the next 100mn users in India.
Led the design for complex systems of Flipkart Retail and Vendor platforms: Redesigned Inventory management system which improved operational efficiency by 31%, NPS by 34 points.
Created design libraries, researched and procured the right tools, set up workflows for effective design-dev. collaboration, weekly learning sessions and design crits.
Actively involved in hiring and growing the design team.
Nov 2017 - May 2020
Isha Foundation
UX Lead & Volunteer
Designed a mobile app for Isha foundation that enabled significant increase in donations and yoga program registrations (+37%)
Managed consolidation of 42 websites with an external design agency by coordinating with multiple stakeholders in the translation of business requirements into user experience deliverables.
Simplified program registration forms and donation forms to improve conversion rates by 24%.
Feb - Aug, 2017
Isha Foundation
UX Lead & Volunteer
Designed a mobile app for Isha foundation that enabled significant increase in donations and yoga program registrations (+37%)
Managed consolidation of 42 websites with an external design agency by coordinating with multiple stakeholders in the translation of business requirements into user experience deliverables.
Simplified program registration forms and donation forms to improve conversion rates by 24%.
Feb - Aug, 2017
Knolskape
Design Team Manager
In addition to managing a team of 4 designers, I was actively involved in the design of learning environments (business simulations and mobile learning products)
UX design and gamification strategy for a learning management system which boosted training completion rates by 23% and user engagement by 48%.
Architected the UX, simplified user-flows and on-boarding for a business simulation; Added delight using game mechanics, leading to a near-perfect, 4.85/5, score from clients.
Organised Usability days, bad design contests and design critique sessions in order to drive adoption of user-centred design practices in the organisation.
Mentored the team in UX and UI design by setting up a training regime and inducted them into product design.
Feb 2014 - Jan 2017
Knolskape
Design Team Manager
In addition to managing a team of 4 designers, I was actively involved in the design of learning environments (business simulations and mobile learning products)
UX design and gamification strategy for a learning management system which boosted training completion rates by 23% and user engagement by 48%.
Architected the UX, simplified user-flows and on-boarding for a business simulation; Added delight using game mechanics, leading to a near-perfect, 4.85/5, score from clients.
Organised Usability days, bad design contests and design critique sessions in order to drive adoption of user-centred design practices in the organisation.
Mentored the team in UX and UI design by setting up a training regime and inducted them into product design.
Feb 2014 - Jan 2017
Horde Software (now, Able.do)
UX Designer & Developer
I designed and developed an online interface (www.slashcv.com) using Ruby-on-Rails to create and organise one's resumes.
I did extensive UI development for Artjini, an eCommerce store for purchasing artworks online.
Feb 2012 - Oct 2013
Horde Software (now, Able.do)
UX Designer & Developer
I designed and developed an online interface (www.slashcv.com) using Ruby-on-Rails to create and organise one's resumes.
I did extensive UI development for Artjini, an eCommerce store for purchasing artworks online.
Feb 2012 - Oct 2013
NOVELL
Software Engineer
Jul, 2007 - Jun, 2008
NOVELL
Software Engineer
Jul, 2007 - Jun, 2008
Education
IIIT - Hyderabad
M.S by Research, Cognitive Science
Jul, 2008 - Jun, 2011
BITS, Pilani
B.E (Hons.), Computer Science
Jul, 2003 - Jun, 2007
© VINAY CHILUKURI,
2025
Illustrations from Lukaszadam, Undraw.co
© VINAY CHILUKURI,
2025
© VINAY CHILUKURI,
2025
Illustrations from Lukaszadam, Undraw.co